9 Popular K-Beauty Brands That Every Makeup Lover Should Know

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K-Beauty has become so popular and there are so many different styles and products. In this guide, I’ll be sharing 8 popular brands that are known for their high quality and variety of products. All of these products are well known by locals in South Korea so you know they’re gonna be good 😉✨

1. Rom&nd

Anyone who is obsessed with Korean lip products will know Rom&nd. They have some of the best lip glosses, matte lip tints and lip oils.

2. Peripera

Peripera is popular for their fun and new makeup collections. Some of their cutest collections are “Lucky Lottery” and “Yakgwa Molyip”.

3. Etude House

Etude House is a staple makeup brand in Korea, but did you know they also have their own skincare line too? We added some of their skincare products below so take a look 😉

4. Hince

Hince has started to gain popularity more recently in the United States. Their True Dimension Radiance Balm has gone viral for creating the perfect “natural glow” makeup look that many Kpop idols have on stage.

5. CLIO

Clio is iconic for their Kill Cover Mesh Glow Cushion. But did you know they also have amazing eyeshadows and mascara?

6. 3CE

3CE is all about that powdery, blurred makeup look. They have so many amazing powder blushes and lip tints so this is the perfect makeup brand for you if you love matte makeup styles.

7. espoir

Espoir is a popular “bougie” brand because many famous Korean celebrities and idols model for their products. Some of these celebrities include Red Velvet Joy, TWICE Sana, and aespa Winter.

8. AMUSE

Amuse is the IT GIRL of “dewy” makeup. Their brand ambassador, IVE Wonyoung, is well known for her perfect, glowy makeup looks that are always trending.

9. Dasique

Dasique is probably the most well rounded makeup brand on our list. Almost all their products have gone viral including their lip tints, blushes, eyeshadow palettes and their unique concealer palettes.

You can’t talk about makeup without talking about K-Beauty. Although Korean makeup products were originally catered towards an East Asian customer base, many Korean brands are becoming more inclusive. With that, I hope this guide helped you find some great K-beauty products. Thanks for joining me on this adventure! Catch you in the next post! 💖